Market Effectiveness

Are these issues plaguing your firm’s market success:

• How can we convince prospects that our solutions create value, quickly and demonstrably?
• Why can’t we get the right level of attendee at our webinars, events or conferences?
• Shouldn’t our web site highlight thought leadership that’s consistent with our product direction?
• We don’t agree as to our firm’s branding and messaging internally. Our prospects are probably more confused than we are.

We believe that marketing, PR, positioning and other promotional efforts are only effective when they deliver one thing: top line revenue.  Unfortunately, too many third party firms are expert in one dimension (e.g., PR) and not others. Worse, their knowledge of technology may be a mile wide and an inch thick. If you want to improve your firm’s market effectiveness, then you need experts that are:

• seasoned technology buyers, sellers, researchers and implementers
• expert at selling to C-level executives
• clear communicators
• capable of delivering a full range of effective market solutions

TechVentive has this expertise.

Credentials

The best way to evaluate our capabilities is to see some of the products that we have created for others.

For a Big 5 Consultancy, we have created seven 500+ software related shows that delivered hundreds of C-level buyers of ERP solutions. The first day of the first event resulted in the closing of 18 major projects.

We have created special buyer guides for a leading strategic sourcing vendor and a leading HR-BPO vendor. The president of the latter firm stated that: “We spent millions with some of the major technology research analyst firms and got nothing for it. The buyer’s guide has been the most downloaded item ever on our home page and it clearly has resulted in new work for us.

We have developed detailed channel partner pricing strategies for startup firms and training programs for established technology companies. For the latter, we performed in-depth demographic and psychographic analysis of their 3000+ channel partner network to help their internal channel staff identify who to invest their time and funds with.

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